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oatly

Collaboration with Harvey Burton

Lauren:

Harvey:

- Art Direction  
- Illustration 
- Product + Packaging Design

- Copywriting: OOH + Packaging

The Ask

Sell earth to aliens 

 

The Idea

They don't need to spend time abducting cows anymore because oat milk is the superior milk. 

Oatly - It's like milk but made for humans (+aliens!) 

supermarket poster copy.png
outdoor poster copy.png
bus station poster copy.png

PR STUNT - A Trojan Cow will be used as a decoy to trick aliens into abducting it and inside will be space suitable oatly packets (see below)

PR stunt.png
OATLY space pack.png
closeup_oatlycarton.jpg

Milk Carton Mockup Image by vector_corp

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