Masterclass
- Collaborative Project with Harvery Burton -
Lauren:
- Art Direction
Harvey:
- Copywriting
- Insight -
University degrees are becoming increasingly unaffordable.
- Strategy -
So much so, Masterclass can educate young people for a lot less.
- Idea -
Instead, learn on Masterclass.
- Lofi Girl x Masterclass -
Lofi Girl is a popular 24/7 streaming channel used by students as relaxing music or background watching when studying for their A-levels. Masterclass will collaborate with Lofi Girl in an exclusive, livestream with a link to sign up to Gordan Ramsey's cooking class. This will iterate University isn't the only option after leaving school.
- Nandos x Masterclass -
Every results day, Nandos celebrate students for doing their A-levels and offer free meals as a reward. Masterclass will join these celebrations by handing out napkins to those who chose not to go to University as a way to reassure students there are other pathways like Masterclass.