Lynx Africa

- Collaborative Project with Harvery Burton -

Lauren:

- Art Direction

Harvey:

- Copywriting

- Insight -

Lynx Africa has become a go-to item at Christmas

- Strategy -

We want to show that only one thing makes Christmas...

- Idea -

It's not Christmas without Lynx Africa.

- OOH -

- TV Advert -

Without Lynx, this is just a human rights violation.

It's not Christmas without Lynx Africa.

Without Lynx, this is a criminal record in the making.

It's not Christmas without Lynx Africa.

Without Lynx, this would delay a lot of flights.

It's not Christmas without Lynx Africa.

- Gift Dispenser -

A gift-giving vending machine will initially be seen as a helpful way to guide Christmas Shoppers. However, it will actually gift customers with Lynx Africa to reiterate that it is the only thing that makes Christmas.